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subvertisement - What does it mean?

Definition of 'subvertisement'

English

Noun

(en-noun)
  • An individual piece of subvertising.
  • * 2006 , John Blewitt, The Ecology of Learning: Sustainability, Lifelong Learning and Everyday Life , CRC Press, ISBN 1844072045, unnumbered page:
  • Another example is the famous 'subvertisement' which shows two cowboys riding together at sunset as if in a Marlboro ad but the caption reads, 'I miss my lung, Bob'.

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